Inner Beauty
Human genome cloning has become a commonplace medical procedure accessible to the American consumer.
Plastic surgery has been made obsolete, as consumers are now able to purchase the manufacture of cloned versions of themselves that have been genetically modified to correspond with societal standards of beauty.
Concern for security and safety is rapidly growing, digital imaging and profiling is becoming part of our daily routine. The introduction of full-scale body scanning as a public safety measure will affect our aesthetic expectations not only for the objects surrounding us but also for the exterior and interior of our technohuman hybrid body.
It is at this time that the BCC (Belvedere Cloning Corporation) emerges with a new product-offering that concentrates not on external beauty but internal. The BCC will manufacture genetically-modified replications of one’sorgans-their liver, heart, or kidneys, for example, that have been altered to be more ‘visually andaesthetically desirable.’ Their goal: to aid clients in becoming beautiful on the inside rather than the outside, thus making literal the phrase ‘inner beauty.’
CONCEPT |